Background

Footasylum, the leading streetwear and sportswear brand, set out to bolster their Key Worker offer strategy in August 2024. Their decision was backed by clear, data-driven insights:

• The Key Worker offer was already their highest-converting on-site promotion.
• Using Gocertify’s DataCapture feature, they could collect valuable first-party data straight into their CRM.
• The offer helped them give back to a key customer segment, without diluting their brand value.

Strategy & Execution

To maximise impact, Footasylum doubled down on exclusivity, increasing their Key Worker discount from 10% to 20%, making the offer even more compelling while reinforcing brand loyalty. They also increased visibility of the offer by featuring the promotion prominently in the top navigation bar of their website.

Scaling the Campaign

Seeing strong early results, Footasylum expanded the promotion across multiple digital channels:

• Paid & Organic Search – Optimised ad campaigns to push the offer to high-intent audiences.
• Email Marketing – Sent targeted campaigns across their full database, with repeat messaging to Key Worker segments.
• Paid Social Ads - Targeted social media ads to reach and engage more Key Workers.