❌ Patchy market coverage
❌ Poor verification
❌ Lost revenue
Samsung wanted to offer product-specific discounts exclusively to select customer groups, including students, individuals under 26, NHS workers, and other key workers. To achieve this, the team created an exclusive storefront to display products at discounted prices. The page was only meant to be accessible to customers who could be verified as belonging to these groups.
However, Samsung's strategy was hindered by its reliance on voucher code sites and closed-group affiliate publishers for customer verification. This approach caused several issues: less than one-third of the target customers could access the offers, and the verification processes used by many voucher sites were not sufficiently robust, resulting in inaccurate and inconsistent verification.
Consequently, Samsung struggled to reach its ideal market coverage and ensure that only eligible customers received the discounts. This shortfall significantly impacted their revenue (20 - 40% less than expected) and sales, preventing them from achieving the desired market penetration.
✅ Improved verification
✅ Increased market coverage
✅ Increased revenue
To address the challenges, Samsung implemented gocertify, a comprehensive verification technology that is directly integrated with the Samsung exclusive storefront.
gocertify’s proprietary, AI-powered document and email look-up verification technology provides complete coverage for available customer segments.
Their technology ensures Samsung customers can confirm their status in less than 30 seconds in the majority of cases without the need for human interaction, leading to a high verification completion rate (92%) and conversion rate (8%).
This significantly reduced the dependency on less reliable voucher code sites and affiliate publishers.
gocertify also features a dedicated human customer service team to assist anyone struggling with the verification process. The team resolves support tickets within an average of six minutes, ensuring a smooth and efficient user experience.